Profile

Aaron founded Friendefi Inc, now doing business as Qarrot, in 2012
following a progressive 15-year career within the customer loyalty and
rewards industry. Driven by a desire to build a better way to engage
customers and employees, Aaron set out to create a new
technology-centered approach; one that combined rewards, gamification,
and social recognition to address the needs of large corporations.
Within a few years of launch, Friendefi had provided solutions to many
leading brands in their respective categories including Aimia (global
loyalty solutions provider), American Airlines (the world's largest
airline), CIBC (one of Canada's top 5 national banks), and Vision Source
(the largest retail optical franchise in the U.S.)

Now doing business as Qarrot, Aaron and his team are focused on
delivering their unique solution platform to address one of the most
prevalent issues of the modern workplace: employee engagement. Already
in use by thousands of employees in over 1,300 business locations, the
Qarrot platform is poised for further growth as Aaron and his team work
closely with their clients to expand the platform's feature set to
address the broader global market opportunity.

Prior to founding his company, Aaron was the General Manager, Product
Development & Innovation at Aeroplan and was responsible for the
program's full suite reward offering as well as developing new products
and services to drive customer engagement and increase corporate
revenues.

Previously, Aaron worked in numerous other roles within the loyalty and
rewards industry, having been the Director of Flight Rewards at Aeroplan
overseeing a $500 million annual purchasing budget and prior to that
working for Star Alliance GmbH in Frankfurt, Germany where as the
Manager, Loyalty Products he led an initiative to implement common
customer loyalty products and processes across the alliance's 27
airlines.

Primary

Username:
Aaron Carr
Email:
aaron@qarrotperformance.com
First Name:
Aaron
Last Name:
Carr
Nickname:
Aaron Carr
Display Name:
Aaron Carr
Website:
http://www.qarrotperformance.com
Description:
Aaron founded Friendefi Inc, now doing business as Qarrot, in 2012 following a progressive 15-year career within the customer loyalty and rewards industry. Driven by a desire to build a better way to engage customers and employees, Aaron set out to create a new technology-centered approach; one that combined rewards, gamification, and social recognition to address the needs of large corporations. Within a few years of launch, Friendefi had provided solutions to many leading brands in their respective categories including Aimia (global loyalty solutions provider), American Airlines (the world's largest airline), CIBC (one of Canada's top 5 national banks), and Vision Source (the largest retail optical franchise in the U.S.) Now doing business as Qarrot, Aaron and his team are focused on delivering their unique solution platform to address one of the most prevalent issues of the modern workplace: employee engagement. Already in use by thousands of employees in over 1,300 business locations, the Qarrot platform is poised for further growth as Aaron and his team work closely with their clients to expand the platform's feature set to address the broader global market opportunity. Prior to founding his company, Aaron was the General Manager, Product Development & Innovation at Aeroplan and was responsible for the program's full suite reward offering as well as developing new products and services to drive customer engagement and increase corporate revenues. Previously, Aaron worked in numerous other roles within the loyalty and rewards industry, having been the Director of Flight Rewards at Aeroplan overseeing a $500 million annual purchasing budget and prior to that working for Star Alliance GmbH in Frankfurt, Germany where as the Manager, Loyalty Products he led an initiative to implement common customer loyalty products and processes across the alliance's 27 airlines.