The word “culture” is used a lot in the recruiting and HR profession. The people who join your company not only need to have the know-how for their individual role. They also need to have a personality that meshes with their team and the wider company.
But many companies struggle to articulate their culture beyond the core values and corporate responsibility statements buried deep on their website. The key is to share how your company and people embody these buzzwords in everyday business activities. Real-world examples go a long way in attracting the right candidates and showing your company practices what it preaches. Here are six companies that do a great job of both defining and describing their corporate cultures on their websites:
Most people know that working at Google is unlike any other job. That being said, they do an excellent job of describing the elements of their culture that most of the general public isn’t aware of. Here’s what they do well:
- The “Behind the scenes at Google” section is more than just photos of the office. It features videos about teams working on world-changing Google projects.
- “Google Diversity” features in-depth statistics on the company’s demographics and describes how they support diversity in hiring, the workplace, education and the communities they serve.
- “Our values in action” shows how the company’s technology benefits society as a whole. For example, it includes case studies on how Google technology is used to defend against digital attacks and increase renewable energy in the U.S.
The global hotel chain defines their culture through five core values that on their own could be generic. However, Marriott does a great job of providing additional content that bring some color to each one. Here’s what they do well:
- The “We Put People First” value links onto a section called “Heart of the House,” which features moving stories about different employees.
- The “We Embrace Change” value links onto the CEO’s LinkedIn blog and a blog called “Marriott on the Move,” which features articles from the company’s founder. Both blogs focus on changes in the company and popular topics in society.
- The “We Serve the World” value links onto pages that give detailed explanations on Marriott’s environmental approach and the various community service initiatives they participate in.
Adobe understands that the teams that make up a large company often have their own unique culture. They do a great of using their people to describe the different cultural elements through a variety of content. Here’s what they do well:
- Each of their primary departments has their own sections on the careers website, listing the open roles and providing insight into the individual team.
- The “Adobe Life” blog provides a glimpse into the daily life at Adobe from the perspective of actual employees.
- The hashtag #AdobeLife is used by employees on different social networks to share the highlights of their workdays.
Zappos passion for culture comes across on their website. They have a few different sections that show what’s it like to live in Las Vegas and work for the online retail giant. Here’s what they do well:
- The “Video Vault” features all the well-produced employer branding videos the company has made throughout the years.
- “Beyond the Box” is a blog on Zappos’ employees, created by Zappos employees. It’s divided into “culture,” “lifestyle” and “community” sections that each provide different perspectives about the company.
- “Zappos for Good” shines a light on the company’s social causes using videos, statistics and a robust FAQ section to show they care.
The culture at Capital One is built on diversity and caring for the people who make up the company. They do a great job detailing how employees from different backgrounds use their personal experiences to excel at Capital One. Here’s what they do well:
- The “Inclusion” page describes exactly how the company supports diversity. The company has exclusive support programs for employees of different backgrounds and strives to partner with suppliers who support diversity.
- The “Military” page outlines how the company hires veterans and even includes a tool that helps veterans find a position matching the skills they learned during their service.
- The “Capital One Campus Blog” is comprised of articles written by interns about their experience with the company.
Few companies get to the point when describing their culture like Rackspace does. Their core values were created by their employees and really do resonate in the company’s regular business activities. Here’s what they do well:
- Their “Culture” page includes a video on “Rackspace Core Values Day,” showing that their employees not only have fun. They enjoy an entire day of activities centered around the core values.
- Employees self-identify as “Rackers,” creating a tribe-like culture where people want to work together and support each other.
- Their careers website clearly states that customer support is important in everything they do, regardless of the employee’s position in the company.
Source: Erin Engstrom
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